Your New Zealand Brand Partner

Phone 09 419 4061

39 Rawene Road, Birkenhead, Auckland 0626



Topline Marketing is a prominent FMCG business in New Zealand which has evolved over more than three decades into a leading force in grocery, hardware and general merchandise. We are a vital and valued partner to both suppliers and retailers.


Our products, which include many iconic imported and local brands, can be found in virtually every supermarket and grocery store in the country.We also source, distribute and market hardware and general merchandise through ‘big box’ chains like Mitre 10, The Warehouse, Bunnings Warehouse and Spotlight.


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Greg Boyce-Bacon, General Manager

Greg has more than 25 years’ experience in FMCG with international companies including Unilever and Mars. He has held senior management positions with Sealord, Hills Pet Nutrition and KML Retail Management Services. Greg has advanced his career in the FMCG industry from territory management through to senior management and has a well-grounded understanding of the challenges businesses experience on a day to day basis.

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Lesley Williams, Head of Sales

Lesley's career kicked off at the coalface, and she quickly worked her way through to senior management across several multinationals. Lesley has a proven track record in driving increased sales and profit. In each role, Lesley's success has emanated from her tenacious style, operating with excellence, and leading by example. Lesley is committed to working with our partners to ensure the Topline team delivers results on all agreed objectives and strategies.

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Kiri Norton, Commercial Sales Analyst

Kiri joined Topline Marketing in 2014 from Coca-Cola. Her career in the FMCG industry has included Sales, Finance and Analysis roles with a number of New Zealand and overseas grocery-related companies. Kiri is very systems-orientated, and relishes creating reports and financial models to assist with quality decision-making.

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Shelley Thomson, Merchandiser Manager

Shelley has over 15 years' Administration experience, working in areas as diverse as Accounts, Communications, Marketing and general admin. She is the Head Office liaison for our merchandisers.


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